What is SEO?

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SEO stands for Search Engine Optimization technology aimed at improving website position, visibility in search engines, especially in Google.

A person enters Google search query “recreation services outside Kyiv”. Naturally, there are quite a lot of websites offering such services. The user won’t review all the results – there will be hundreds or even thousands of websites found. He will choose a website offering recreation services outside Kyiv displayed among the first 10, less often 20 and from the maximum of 30 first websites displayed.

The objective of search engine optimization is to bring your website to the top positions in search engines for targeted queries.

seo saytiv kyiv

In the described case the InSite customer is interested in displaying his own website in respond to the query “recreation services outside Kyiv”.

How is SEO achieved?

Search engine optimization comprises several basic stages:

  • structural optimization (code, site map, etc.);
  • internal optimization (content, keywords, titles, etc.);
  • external promotion (online promotion, links to the website).

First, structural optimization is always performed: enough to do it just once and your website will become more authoritative for search engines.

The most important stage is the second one, i.e. internal optimization. It needs to be done once comprehensively and further be carried out on a continual basis.

External promotion increasing the number of links to your website from other resources should be performed only after implementation of the first two stages. Typically, this stage is the most expensive one while also being subject to most of abuses by unscrupulous contractors, the so-called “promoters”, “SEO people”, etc.

Please contact us for a free of charge consultation as to potential options and cost of your website SEO project.

Related services from InSite: website internal optimization, online advertising in Ukraine

How much does SEO cost?

The cost of search engine optimization and website promotion is 80% dependent upon competitive environment and geographical location associated with the website. The price of SEO services for a taxi service website in Kyiv is by times higher than that for promotion of any website in any small town.


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Result-oriented performance

The cost of InSite services is determined by two key factors – customer task and scope of effort required to achieve the desired result.
You can save your time and money exactly due to your website competent management. Upon reviewing the situation we will offer you the best solution balanced by "your costs/your profits" criteria. The general pattern of work is quite simple: we get to understand your business – to determine the proper solution – to effectively implement it. This is exactly how InSite works.