Online Management

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If you have a website, it needs taking care of – this is an axiom. Otherwise it will simply drown in the ocean of today’s Internet. Even if it is a small business card-type website or a landing page, it still needs both technical support (protection against hacking, hosting control) and periodic content updates as well as search engine optimization.

The higher is the level of competition in the segment of your website presence, the more attention it needs for effective performance of its functions.

But who is most often taking care of corporate websites in today’s Ukraine?

We can distinguish between 3 groups of specialists:

System administrators, programmers and other techies, i.e. people capable of ensuring smooth operation of your website, protection from hacking, posting a new video to the website, etc. But will they prove capable of regular writing literate and efficient texts for the website or analysing statistics, effectively promoting the website in search engines and creating stylish design?..

PR managers – people capable of writing a nice text for the website, but they often forget to do it because of being too busy. Instead, problems with technical support and website promotion in search engines occur...

Designers, secretaries, people of "I-can-do-it-myself" type – studies show that in Ukraine still a lot of corporate websites are "supported" at a totally amateur level.

Results of applying an unprofessional approach to supporting a corporate website can be found quite easily: latest news on the website of a seemingly solid company may date back to the last year, the home page is full of grammatical errors, the contact e-mail address refers to some mail.ru server, and so on and so forth...

 

What's more effective – to service the website yourself or to pay for servicing outsourced?

In 8 cases out of 10 the second option proves more favourable for you. Supporting and developing own corporate website by own effort may be expedient for financial and certain other institutions, but for the vast majority of companies website support by external experts is more efficient and more cost-effective.

Why is that? Because you do not need to keep a special technician, a copywriter or a designer, etc. on the payroll. Work performed by external specialists will bring you more benefits and prove less costly.

The only problem is to find an adequate contractor. Unfortunately, in Ukraine up to this day website support services are mostly provided by technical companies (hosters, etc.), web-studios or by freelancers engaged in website promoting. Surely, their services can be of high quality in their segment; however they are incapable of ensuring not just smooth operation but comprehensive development of the website aimed at decent representation of the image and increasing your profits.

To this end, professional online management is required.

You need an expert capable of comprehensive assessing what needs to be done for each individual website to boost returns to the customer. This implies an expert capable of 1) understanding the customer and tasks set, 2) determining the optimal decision, 3) setting specific tasks for technicians, copywriters, designers, SEO-experts, etc. for implementing the decision.

Understanding is actually the most difficult issue. It is neither programming nor key words but exactly understanding that enables adopting and implementing the right decisions.

It is understanding that makes the principal advantage of InSite company. When working with us, you work with online marketing experts capable of understanding your business, determining and implementing the right decision.

How do we work and how much does it cost?

Consultation

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Result-oriented performance

The cost of InSite services is determined by two key factors – customer task and scope of effort required to achieve the desired result.
You can save your time and money exactly due to your website competent management. Upon reviewing the situation we will offer you the best solution balanced by "your costs/your profits" criteria. The general pattern of work is quite simple: we get to understand your business – to determine the proper solution – to effectively implement it. This is exactly how InSite works.