Responsible Web Design

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Adaptive website design or responsible web design (RWD) provides for applying specific technologies due to which your website will be displayed correctly not only if accessed from laptops and desktops, but also if visited using popular gadgets such as tablets, smartphones, etc.

Why is adaptive design very popular nowadays?

Much like all Western technologies, innovative solutions extend to Ukraine with a significant delay. In USA, adaptive design has been developing since 2010, while in the second half of 2013 a turning point was recorded – the number of mobile platform users worldwide exceeded the number of those using laptops and desktops.

The trend remains the same – every year all around the world in general and in Ukraine in particular the share of users accessing the Web via mobile devices increases by several percent. This means that if you would like to create a new modern website, in 9 cases out of 10 you will be advised to use adaptive design.

Websites with adaptive design and search engine optimization

In April 2015, Google while being the largest search engine in the world and in Ukraine announced fundamental changes in the website ranking algorithm. Since then, websites adapted to be accessed and viewed using tablets and smartphones get higher positions in the SERP (Search Engine Results Page) than those with sophisticated but unadapted design.

Do all websites need adaptive design?

Since spring of 2015, yes, almost every website. An exception can be made for websites focused on local customer in locations with slow Internet connection, as well as for certain specialized websites. However, it is important to provide consumers with a choice, i.e. using either mobile or a full screen version of the web resource at their own discretion.

Is it worth while creating an adaptive version of an existing website?

In most cases - no. A more appropriate decision would be to develop a new website with adaptive design.

Please contact us for a free of charge consultation as to potential options and cost of your website adaptive design.

Related services from InSite company: website design, website development in Ukraine

How much does RWD cost in Ukraine?

Responsible web design usually increases the cost of website development by 10%-25%. A cost-effective option could be adapting a ready-made website template with RWD preinstalled.

Result-oriented performance

The cost of InSite services is determined by two key factors – customer task and scope of effort required to achieve the desired result.
You can save your time and money exactly due to your website competent management. Upon reviewing the situation we will offer you the best solution balanced by "your costs/your profits" criteria. The general pattern of work is quite simple: we get to understand your business – to determine the proper solution – to effectively implement it. This is exactly how InSite works.