Website Design

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Design of your website stands for appearance of your company providing for the first impression, which, as we know, is often the determining factor.

How is website design done?

Unlike creation of the website as such, copywriting or search engine optimization, website design involves certain magic the name of which is "creativity". Typically, magicians don’t like revealing their secrets but we are making an exception...:)

Nicely or not – which website is well-designed and which is poorly-made?

The concept of nice design is extremely subjective, so it is better to apply a more rational and meaningful criterion – stylishness. Nice design is always stylish, regardless of the style actually used. The sense or (rarely) understanding of style is concealed by the mysterious term of a "good taste".

Why is nice design so rare to come across in Ukraine?

The reason is that the whole country, including Kyiv, Lviv, Odessa or Uzhgorod, is still poorly integrated into the European context and therefore deprived of the opportunity to experience modern styles. To create stylish design in a village one needs to have the brilliant talent of Maria Prymachenko (though, she never designed websites:). In other cases, we have what we have – bad taste in the streets, in advertising, in Uanet...

A good example:

landing page kiev 

What is the algorithm for creating website stylish design?

1. The first essential condition is that the designer must have good taste and be expert in the context of contemporary European and US design efforts, while staying if not on the top of the wave, then at least “inside the wave”. Not on the shore. If the designer working on your website lacks good taste and fails to meet the criteria above – nothing is going to help.

2. The second essential condition is that the designer or the art director engaged in website design (creative artists) must work together with an expert in the field of online marketing and usability (a practical manager). The reason is that by no means everything representing nice design on paper stays as nicely designed online. Web design must always be consistent with marketing and usability of a particular website.

3. The third condition is that the customer ought to trust the designer. A good designer will work in strict accordance with your brand book (if any), but should have freedom of action. Do not force the designer to draw a green dog for example – it’s not difficult for him to comply with the customer’s whim, but in the end it is the customer who will suffer. Similarly, it’s not worth while urging the artist on – his work is creative art and the artists do have creative and uncreative days, one can’t alter one’s nature. It is in the interests of the customer that the task is completed on a creative day (morning or night:).

4. The fourth condition is that website design be performed completely and efficiently. This covers thoughtful design of the homepage and both internal typical and untypical pages, as well as responsive design of the website mobile version.

Why are website design prices so different?

If you read the list of essential conditions for creating website stylish design above, you will probably agree that it cannot be cheap.

However, quite clear that the market is always full of numerous web studios offering cheap website design.
What choice to make? If you lack sufficient budget for ordering original website design, it is still better not to pay money to cheap and bad designers, but to take the opportunity of a website template customization. A stylish template will always be a more advantageous choice than bad design.

What does InSite offer?

Our company specialists are active not only in Ukraine but also in Eastern Europe – that’s the reason for our being quite in tune with modern trends. Naturally, we are not yet ready to compete with the leading design teams from USA and Western Europe, but as far as Ukraine is concerned we are capable of offering stylish and modern solutions at adequate prices.

So, what is the web design magic secret?

designer’s good taste + customer’s trust + consistency with marketing and usability + high quality performance

Please contact us for a free of charge consultation as to potential options and cost of your website design.

Related services from InSite company: template customization, responsive web design

How much does website design cost?

The price for website design depends upon website functionality, technologies applied, brand book availability and diversity of internal sections. High quality web design is quite a costly affair, therefore in some cases we recommend choosing between website design and template customization.


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Result-oriented performance

The cost of InSite services is determined by two key factors – customer task and scope of effort required to achieve the desired result.
You can save your time and money exactly due to your website competent management. Upon reviewing the situation we will offer you the best solution balanced by "your costs/your profits" criteria. The general pattern of work is quite simple: we get to understand your business – to determine the proper solution – to effectively implement it. This is exactly how InSite works.